Venue: HouseMark, Coventry
Tenant insight is all about knowing your customers - their needs, wants and aspirations. If you know what services your customers want and how they want these to be delivered you will improve satisfaction and achieve better value for money. Tenant insight is knowledge derived from a variety of sources - information you collect about your tenants as well as external data. The Office of National Statistics is one such example as is segmented customer data that is available to you from data warehouse companies (CACI, Experian). Not only to should you know who your customers are, but turn this information in to action. Find details on the HouseMark website.
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