Monday, 17 September 2012

CLG Spent £660k on Right to Buy Promotion

The CLG has spent around two thirds of its million pound annual advertising budget promoting the reinvigorated right to buy.  Figures show the department spent £198,000 on direct marketing for the scheme, and £460,332 on print advertising.  Earlier in the year lenders accused the CLG of pushing the right to buy too aggressively after it sent a letter to councils suggesting wording they could use to promote the scheme. Councils said they would not use the document as it did not place enough emphasis on the financial risks that come with taking on a mortgage.  Read more on Inside Housing.

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