The CLG has spent around two thirds of its million pound
annual advertising budget promoting the reinvigorated right to buy. Figures show the department spent £198,000 on
direct marketing for the scheme, and £460,332 on print advertising. Earlier in the year lenders accused the CLG
of pushing the right to buy too aggressively after it sent a letter to councils
suggesting wording they could use to promote the scheme. Councils said they
would not use the document as it did not place enough emphasis on the financial
risks that come with taking on a mortgage.
Read more on Inside Housing.
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