CLG Marketing Drive Slated

The government has spent almost a million pounds on a marketing campaign promoting its reinvigorated right to buy policy.  A freedom of information request sent to the CLG revealed it had spent an estimated £466,222 by November 2012 on sending letters to council tenants in 62 English councils. This follows £460,332 spent on a print advertising campaign last year, bringing the CLG’s overall spend on promotional material for the scheme to £926,554.  Government figures show that, despite huge interest, less than 1,500 local authority right to buy sales were completed in the first six months after the policy was introduced in April last year. There were 2,610 sales in the whole of 2011/12. Read more on Inside Housing.