The taxpayer-backed finance company for the government’s
Green Deal energy efficiency scheme breached advertising rules by making
misleading claims about the savings on offer, in the latest setback for the scheme.
The Advertising Standards Authority ruled there had been breaches by the Green
Deal Finance Company (GDFC), which provides finance for loans for households to
install measures such as insulation or a new boiler, under the Green Deal. The
ASA found that GDFC misled consumers by failing to make clear that they may be
able to finance the measures much more cheaply using a credit card or personal
loan, and that they were not guaranteed to save any money by signing up for a
Green Deal. Read more on the Daily Telegraph website.
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