Social Housing and Branding – Never Knowingly Sold Anyone?

Social housing provides the best quality rented housing option over the PRS, the best quality service and the best price and is hugely in demand (waiting lists) YET bizarrely it is portrayed as the housing of last resort and vilified.  In no other industry would the best product and best service all at the best price have such a woeful reputation. In no other industry would it be ALLOWED to happen…Yet that is what HAS happened to the social housing model – and regrettably the people who have allowed that to happen are the people who work within social housing and because they have never SOLD social housing. Social housing has NEVER BEEN SOLD let alone undersold.  There is also not one single body or agency to do this as CIH does not do this, NHF look after the 60% of social landlords who are HAs and a myriad of others lobby for parts of social housing; EROSH for sheltered housing, SITRA et al for supported housing and Shelter and Crisis and Homeless Link etc for homelessness. Read more on the Speye blog.