Tim Farron: To ask the Secretary of State
for Communities and Local Government, what steps his Department has taken to
publicise its How to Rent guide; and whether his Department evaluated its
success in communicating with private tenants.
Brandon Lewis: [Holding
answer 10 November 2014]: The
How to Rent guide which was published on 10
June 2014, has been viewed on the gov.uk website over 30,000 times and is promoted
by a large number of organisations (included Shelter and Citizens Advice) on their
websites. We have also used social media to raise awareness of the guide and wrote
to all MPs in England asking them to promote the guide amongst their constituents.
We closely monitor and evaluate the effectiveness of our marketing strategy to
make sure the information reaches as many tenants and potential tenants as possible
and continue to promote it through working with tenants organisations, the tenancy
deposit protection schemes, advice services, landlords, agents and property search
websites.
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